For the performance line at Just Ingredients, I developed a refreshed packaging design system focused on creating a more elevated, athletic, and performance-driven brand presence. My role involved modernizing the overall look and feel through strategic typography, bold visual hierarchy, and energetic design elements that appeal to active consumers while maintaining the brand’s clean and approachable identity. The result was a cohesive packaging line that feels dynamic, premium, and aligned with the needs of today’s athlete-focused market.

JUST INGREDIENTS PERFORMANCE